ABOUT ME
A commercially-minded, creative and insight-led Chartered Marketer with over 9 years of integrated Marketing & Communications experience across multiple regions globally - from conceptualization to moulding strategies for top tier brands spread across diversified industries.
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Over the last decade, I have effectively built and led multiple teams - both in-house and at an agency level. Formerly, as the Head of Digital & Creative, I have effectively managed and led in-house teams of Digital and Creative talent based in UAE, Bahrain and Los Angeles.
AREAS OF EXPERTISE
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eCommerce/Digital Retailing | Search Engine Optimization | Search Engine Marketing | Customer Experience (CX) | Social Media Marketing | Web Analytics and Reporting | Project Management | Email Marketing | Programmatic Media Buying | CMS – Adobe Experience Manager, WordPress, Feather & Drupal | Brand Marketing Strategy | Media Planning (Digital, ATL & BTL) | Retail Strategy | Marketing Automation | CRM & Lead Management | UI/UX Strategy | Team Management | Creative Strategy | Conversion Rate Optimization
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